🖨 Print-ready. Press Ctrl+P (⌘P), choose Landscape and Margins: None (it's preset), then Print or Save as PDF. Live board prints on page 1, the 2027 programme on page 2. This bar is hidden on the printout.

Marketing planner — what's live & what's planned

Two layers on one wall chart: the top board is what's set up to run right now in MailerLite; the lower board is Bridgette's planned 2027 workshop programme, flagging what's coming and whether marketing is built to cover it.

0scheduled campaigns
15 / 89automations live
16workshops planned 2027
0 / 162027 arcs built

🔗 Quick links — live product pages (Shopify)

Policy Hub · $400+GST AU ↗ NZ ↗
TiNA report · $400+GST AU ↗ NZ ↗
Verify HH · $99+GST page pending

🚀 Launch checklists

Click a tile's status to flip it — Outstanding (red) → Signed off (green). Opens the full QA checklist for Caoimhe & Ameer.

Policy Hub
Open checklist →
Verify Hand Hygiene Kit
Open checklist →
TiNA (AU & NZ)
Open checklist →
Flip Charts
Open checklist →

Live now — automations & channels

Jul → Oct 2026

One row per program/channel, weeks left to right (21 Jul → 1 Nov 2026). Solid bars are live and dated; faded full-width bars run continuously (always-on / ongoing cadence); dashed bars exist but are switched off. Social & newsletter channels sit at the bottom.

Live · dated window Live · always-on (evergreen) Off · available to switch on ⚑ No longer required — retire
Program
Julyfrom 21st
August
September
October
Always-on lifecycle · 3 live · 2 off
Unsubscribe automation Live · evergreen2 steps
runs continuously
Inactive — Re-engagement sequence Live · evergreen7 steps
runs continuously
Unengaged — never opened / silent 180+ days Live · evergreen3 steps
runs continuously
Always-on 4 — Re-engagement win-back Off · built 5 Jul5 steps
available to switch on
Win-back / re-permission (DRAFT) Off · draft5 steps
draft — review before enabling
Intake & nurture · 3 live · 3 off
Request IPC TNA tools (responses) Live · evergreen10 steps
runs continuously
TNA pilot program Live · evergreen10 steps
runs continuously
TiNA group reporting Live · evergreen12 steps
runs continuously
Always-on 2 — Toolkit welcome funnel Off · built 5 Jul9 steps
available to switch on
Always-on 1 — SIG welcome (IPC Lead pilot) Off · built 5 Jul13 steps
available to switch on
Always-on 3 — Post-purchase nurture Off · built 5 Jul15 steps
available to switch on
IP Lead — monthly webinar · 3 live · built only through August
June IP Lead webinar ⚑ no longer required6 steps
No Sept–Oct webinar built
July IP Lead webinar Live · this month6 steps
No Sept–Oct webinar built
Jul
August IP Lead webinar Live · next month6 steps
No Sept–Oct webinar built
August promo
Online series — nurture · 4 live · 1 template
AMS & IPC Synergy — “Stop the Spread” Live · evergreen6 steps
runs continuously
AMS & IPC Synergy — automation no. 2 Live · evergreen6 steps
runs continuously
Risk & Audit — online series Live · evergreen8 steps
runs continuously
Second Risk & Audit — online series Live · evergreen16 steps
runs continuously
AMS Cohort 2 — Sep 2026 (arc TEMPLATE) Off · clone per workshop9 steps
Sep · template
Audit · 1 live
Audit campaign (May–July 2026) ⚑ no longer required10 steps
ends Jul
Events & product · 1 live · 1 off
August Roadshow promotion Live · event lead-up10 steps
August roadshow lead-up
New Hand Hygiene Kits campaign Off · product6 steps
available to switch on
Launching now — 24 Jul · product campaigns to ship this week
Policy Hub — launch Live · Shopify checkout · $400+GST · engaged only
launch · buy-ready
Verify Hand Hygiene — launch Staged⚑ blocked: page + checkout
staged — launch when page live
Channels — social & paid newsletter · not continuous — each block shows the campaigns that channel is pushing, by ID
LinkedIn — Bridgette & Dianne (personal) Lead channel · follows the live campaigns
A13·A23 A14·A21·A23 Oct IP Lead push
Facebook Repurposed from LinkedIn
A13·A23 A21·A23 Oct push
Instagram Repurposed posts + stories
A13·A23 A21·A23 Oct push
NZACA InTouch e-newsletter (paid, NZ) Weekly placement · NZ Aged Care Association
weekly

Planned ahead — 2027 workshop programme

Bridgette · 14 Jul 2026

From Bridgette's IPS_2027_Workshop_Planner & Monthly_Calendar_with_Details. Each program runs 2–4 times across 2027 (bars mark the delivery month). Solid blue = confirmed / existing; dashed blue = still in development (quarter shown). The left dot is the marketing coverage check: whether a MailerLite arc already exists to promote it. Thin line down the middle splits H1 (Jan–Jun) from H2 (Jul–Dec).

Workshop confirmed / existing In development (Dev Q_) Marketing arc adaptable from MailerLite Marketing arc to build (nothing yet)
2027 program · coverage
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Virtual workshops & webinars · deliver twice+ per year · aligned to AU Strengthened Standards & NZ Ngā Paerewa
1From Audit to Action IPC Leads · $299 · 4hDev Q3 ’26
Feb Aug
2Outbreak Management IPC Leads, DONs · $450 · 6hDev Q3 ’26
Feb Nov
3From Policy to Practice (Masterclass) IPC Leads · $500 · 8hConfirmed
Mar Sep
4IPC Governance — NZ leaders DONs, CEOs, board · $199 · 1hDev Q4 ’26
Mar Jun Sep
5IPC Governance — AU leaders DONs, CEOs, board · $199 · 1hDev Q4 ’26
Mar Aug Nov
6AMS Series — “Stop the Spread” IPC Leads, nurses · $599 · 12hConfirmed
Apr–May Jun–Jul Oct–Nov
7IPC Risk Management & Impactful Audits IPC Leads · $369 · 5hConfirmed
Apr Jun
8Ngā Paerewa in Practice (NZ) NZ providers · $299 · 1hDev Q1 ’27
Apr May Oct
9IPC Lead Essentials (Masterclass · virtual) IPC Leads · $500 · 8hConfirmed
May Jul
10IPC for Cleaning & Environmental Services Cleaning supervisors · $199 · 1.5hDev Q4 ’26
Feb Jun Aug Nov
11IPC Safety for Kitchen & Food Service Kitchen supervisors · $199 · 1.5hDev Q1 ’27
Apr Jul Sep Nov
12Stopping Sepsis Before It Starts RNs, ENs, IPC Leads · $299 · 4hDev Q2 ’27
Jul Sep
15IPC Fundamentals for Care Staff Care givers, HCWs · $199 · 2hDev Q4 ’26
Mar May Sep Nov
16The Standards in Practice (AU) AU providers · $299 · 1hDev Q1 ’27
May Aug Nov
In-person workshops · Hamilton NZ · 6-hour · venue TBC
13IPC Lead Essentials (In-person) Hamilton · $699 · 6hConfirmed
Aug · Hamilton
14Policy to Practice — Roadshow (In-person) Hamilton · $699 · 6hConfirmed
Oct · Hamilton
Not delivering in 2027
17IPC Train the Trainer (Full) Senior IPC Leads · $499 · 6hDev 2028
no 2027 delivery — development scheduled for 2028

What this planner is telling you

The 2027 programme has no marketing built yet

16 workshops are planned for 2027 (plus Train-the-Trainer in 2028), but none has a 2027 MailerLite campaign. ~7 can be cloned from arcs that already exist (AMS, Risk & Audit, Policy-to-Practice, IPC Lead Essentials, roadshows); ~9 are net-new and need building from scratch.

Build order follows Bridgette's dev status

The dashed bars carry a develop-by quarter. Q3–Q4 2026 workshops (Audit-to-Action, Outbreak, both Governance webinars, Cleaning, Fundamentals) are the nearest deadlines — their marketing arcs should be scoped now so they're ready for a Feb–Mar 2027 first delivery.

Bridge the 2026 → 2027 gap

Live coverage thins after August 2026; the 2027 plan doesn't begin until February. Action: enable the four Always-on lifecycle programs (built 5 Jul) to keep the list warm through the quiet Nov 2026 – Jan 2027 window before the workshop calendar starts.

Reuse the confirmed arcs first

AMS (3 cohorts), Risk & Audit, IPC Lead Essentials and Policy-to-Practice are all “Confirmed” workshops that already have live MailerLite series. Clone the AMS Cohort 2 template per delivery to cover these six fast, then focus new build on the nine net-new topics.