IPSInfection Prevention Services

TiNA (AU & NZ) — launch checklist

TiNA is a funnel, not a single product: a free assessment (the lead magnet) that captures a lead, then the paid $400 Facility Report. The make-or-break is the free tool working and the lead actually landing in MailerLite. Two regions — check AU and NZ separately.

Free: assessment tool (lead magnet) Paid: Facility Report $400 +GST AU: tina-au.ipservices.care · Strengthened Standards NZ: tina-nz.ipservices.care · Ngā Paerewa Capture: "TiNA Leads" group

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🚦 Critical path — the funnel breaks without these

A free tool that doesn't capture the lead is just a giveaway.

MAILERLITE_TOKEN app setting is set on BOTH SWAs (AU + NZ) — without it the lead never reaches MailerLite.
Free assessment works end-to-end on AU and NZ — runs, scores, generates results.
A test assessment lands a lead in the "TiNA Leads" group with facility, role, country, score + top priority.
$400 report checkout live & tested on AU (/products/tina-au) and NZ (/products/tina-nz).
Report fulfilment path defined — who builds the report, and the turnaround promised.
Price $400 +GST consistent; sign-offs recorded.

1 · Assessment tool (the lead magnet)

Ameer

Both tools load and run on mobile + desktop: tina-au.ipservices.care and tina-nz.ipservices.care.
Correct standards per region — AU = Strengthened Standards (Std 4 & 5); NZ = Ngā Paerewa (NZS 8134:2021).
Questions score correctly and results / per-person plan generate without error.
The capture card (name / facility / work email / role) appears and POSTs to /api/capture-lead.
MAILERLITE_TOKEN app setting present on BOTH SWAs — confirmed, not just AU.
End-to-end test each region: complete an assessment → lead appears in "TiNA Leads" with facility_name, job_title, country, tina_overall_score, tina_top_priority.

2 · Shopify — the $400 report

Ameer

Both listings live with images + descriptions: /products/tina-au + /products/tina-nz.
Price $400 +GST; GST correct per region; currency AUD on AU, NZD on NZ.
Product clearly states one facility · unlimited staff · PDF by email, and that it's manually prepared (set expectations).
Test checkout on both regions → correct total → confirmation.
Order confirmation tells the buyer what happens next and when (the report turnaround).

3 · Report fulfilment

Caoimhe + IPS

Owner named — who generates the Facility Report & Strategic Plan when an order comes in.
Turnaround SLA agreed (e.g. within X business days) and it matches what the page/confirmation promises.
Report template ready and the anonymised sample matches what's delivered.
Delivery + logging — how the PDF is emailed and how orders are tracked so none slip.

4 · SEO & indexing

Ameer

Landing / tool pages indexable (not noindex / robots-blocked); SEO title + meta set.
Shopify report pages indexable; custom domain confirmed (the raw myshopify.com URL is weak for trust + SEO — the tools already use nice tina-au/nz.ipservices.care domains).
Sitemap refreshed in Google Search Console; request indexing of the tool + report URLs.
Open Graph preview correct when the tool / report links are shared.

5 · Connections & tracking

Ameer + Caoimhe

Capture → MailerLite confirmed live (both regions) — the "TiNA Leads" group fills in real time.
Shopify ↔ MailerLite purchase sync working — report buyers are tagged (so they exit the "buy the report" nurture).
UTMs consistent on all links; GA4 tracking tool starts, lead captures, and purchases.
MailerLite connector reconnected in claude.ai (for reporting / Marta).

6 · MailerLite — funnel & nurture

Caoimhe

New leads trigger a welcome/toolkit sequence off the "TiNA Leads" group — value first, then the $400 report (hold the 4:1 ratio).
The existing "TiNA Group Reporting Campaign" (179527973685167151) is correct and not conflicting/double-sending.
Any promo push targets Tier 1 + Tier 2; excludes report buyers + bots + recently-emailed.
Links to the free tool (region-correct) + report checkout, with UTMs; every link tested.
Sender = Bridgette; compliance footer (entity, ABN/NZBN, address, unsubscribe).

7 · Test & go-live

Caoimhe

Full dry-run per region: do the free assessment → lead captured → welcome email arrives → buy the report → report delivered.
Test email send desktop + mobile; images load; every link region-correct.
KPI on tool starts → leads captured → report sales (and clicks/CTOR on email), not opens.
All critical-path items green → send / enable → log time.

8 · After it's live

Caoimhe + Lyndon

One real end-to-end per region the moment it's live (assessment → lead → report purchase → delivery); refund the test.
Watch the "TiNA Leads" group fill — if leads aren't arriving, the token/capture has broken.
Monitor first 30–60 min: deliverability, clicks, reply inbox, any report-order backlog.

✍️ Sign-off — before go-live

AmeerTools + token + Shopify + SEO

CaoimheFunnel + fulfilment + test

LyndonFinal approval