IPSInfection Prevention Services

Policy Hub — 50% off, to 31 August

Draft Nothing is scheduled or sent — drafts for your approval. Once approved (and MailerLite reconnected), these become the automation below.

Offer confirmed: normally $800 +GST, now $400 +GST (50% off) until 31 August 2026.

New angle: the hook is now "stay current — guaranteed," not "don't write from scratch." Please confirm what the guarantee commits to (e.g. policies updated whenever standards change) so it's defensible in writing.

Two build dependencies: a Shopify code POLICYHUB50 (50% off, expires 31 Aug) so the discount applies at checkout → Ameer; and reconnect the MailerLite connector (claude.ai → Settings → Connectors).

Campaign at a glance

Offer
50% off the Policy Hub — $400 +GST (normally $800 +GST). Ends 31 August 2026.
Product
Policy Hub — 40+ aged-care IPC policies, kept current and guaranteed to reflect the latest standards & best practice, downloadable as co-branded PDFs.
Audience
Engaged only — Tier 1 + Tier 2, excluding existing Policy Hub owners + bots. (Your validated send model.)
Cadence
3 emails across the window: Launch (today) → Mid-window reminder (~mid-Aug) → Last-call (late Aug). Reminders go only to non-buyers; ≤1 marketing email/week.
Fit in program
This is the Policy Hub launch (row A23) run as a 6-week offer. Buyers flow into Post-Purchase onboarding; non-buyers stay in nurture — no dead ends.
Sender
Bridgette Mackie (real reply-to, not no-reply).

Automation set-up (build-sheet for MailerLite)

  1. Type: 3-step campaign arc over 24 Jul – 31 Aug — audience Tier 1 + Tier 2, exclude "has Policy Hub".
  2. Send 1 (Launch): on approval. Send 2 (Reminder): ~mid-Aug, to non-buyers. Send 3 (Last-call): ~27–30 Aug, to Tier 1 non-buyers (per the R&A reminder learning).
  3. Suppress: Quarantine–likely-bots; existing Policy Hub customers; anyone emailed in the last 7 days (frequency cap).
  4. Links / UTM: AU → policy-hub-au, NZ → policy-hub-nz, ?utm_campaign=policyhub_50_julaug. Route by country field where set.
  5. Discount: Shopify code POLICYHUB50 — 50% off, expires 31 Aug.
  6. Compliance: footer with entity name, ABN/NZBN, address, working unsubscribe.
  7. KPI: judge on click-through / click-to-open (not opens — Apple MPP inflates them). A/B the subject on send 1.

Email 1 — Launch (today)

Send 1 · on approval · Tier 1 + Tier 2
Subject AAre your IPC policies still up to date? trigger · question · no emoji
BIPC policies that stay current — guaranteed
Preheader 40+ aged-care policies, kept current and mapped to the Standards. 50% off to 31 Aug. the "second half" of the hook

Hi {$name|there},

The hard part of infection prevention policies isn't writing them — it's keeping them current. Standards move, best practice evolves, and being sure every policy still reflects the latest requirements is a job that never really ends.

That's what our Policy Hub takes off your plate. It gives you 40+ residential aged-care IPC policies, kept up to date and mapped to the current Aged Care Quality Standards in Australia and Ngā Paerewa in New Zealand — and we guarantee they reflect the latest standards and best practice. Adopt the ones you need and download them as co-branded, audit-ready PDFs — your facility's name and logo, ready for the folder.

For the rest of July and August, it's 50% off — $400 +GST (normally $800 +GST).

  • 40+ aged-care IPC policies, kept up to date
  • Guaranteed to reflect the latest standards and best practice
  • Mapped to the current AU and NZ standards
  • Co-branded, audit-ready PDFs

Get the Policy Hub — Australia → New Zealand →

Use code POLICYHUB50 at checkout. The offer runs until 31 August.

Any questions, just reply — I read every one.

Bridgette
Bridgette Mackie · Clinical Director, IPS

P.S. Half price — $400 +GST with code POLICYHUB50 — only until 31 August. Stop wondering whether your policies are current — we keep them that way, and guarantee it.

Email 2 — Mid-window reminder (~mid-Aug · non-buyers)

Send 2 · ~mid-Aug · Tier 1 + Tier 2 who haven't bought
Subject ASure your policies reflect the latest Standards? trigger hook · question format
BHalf-price IPC policies — still on until 31 Aug
Preheader 40+ aged-care policies, kept current and guaranteed. $400+GST.

Hi {$name|there},

With the strengthened Standards now in force, the question isn't whether you have IPC policies — it's whether you can be sure they're current. Keeping every one up to date as standards and best practice change is the part that quietly slips.

Our Policy Hub handles that for you — 40+ aged-care policies kept up to date, mapped to the AU and NZ standards, and guaranteed to reflect the latest standards and best practice. Adopt and download as co-branded PDFs. It's 50% off ($400 +GST) until 31 August.

See the Policy Hub — Australia → New Zealand →

Code POLICYHUB50 at checkout.

Bridgette
Bridgette Mackie · Clinical Director, IPS

P.S. Not sure it's right for your facility? Reply and tell me your setup — I'll give you a straight answer, no pitch.

Email 3 — Last-call (late Aug · Tier 1 non-buyers)

Send 3 · ~27–30 Aug · Tier 1 who haven't bought
Subject ALast week: Policy Hub 50% off ends 31 Aug honest deadline · specific
BHalf-price IPC policies close 31 August
Preheader After 31 August it's back to $800+GST.

Hi {$name|there},

Quick reminder — the 50% off our Policy Hub closes on 31 August. After that it's back to $800 +GST.

For $400 +GST you get 40+ aged-care IPC policies, kept current and guaranteed to reflect the latest standards and best practice, downloadable as co-branded, audit-ready PDFs — the "are we up to date?" question, answered for good.

Get it — Australia → New Zealand →

Code POLICYHUB50 at checkout.

Bridgette
Bridgette Mackie · Clinical Director, IPS

P.S. If the timing's not right, reply "Policy Hub" and I'll let you know when we next open it up.

Before it sends — checklist